I will ask you to fill out a questionnaire so I can get a better understanding of your brand. This will help set the tone of the direction and design that I will explore. When the analysis is complete I will create two mood boards to select from.

After you have selected your preferred creative direction, I begin to create a brand concept. I will implement this design concept to stationary and other outputs to help you visual and see how your brand works in the real world.

After I have presented the brand concept to you this is the time to make any adjustments and final tweaks to the brand.

Once the final identity is signed off I begin implementing the final assets to a brand guidelines document for you.

This will be your handbook for how to properly express your brand: where and how to use the logo, colours, and fonts in order to consistently communicate your message.

Basic brand guidelines include:

• Logo Design

• Colour Palette / Typography

• Business Card / Email Signature

• Social media Examples